DITRE ITALIA AND CALLIGARIS OPEN A NEW FLAGSHIP STORE IN MUNICH

The Calligaris Group’s strategic expansion plans have not stopped at national borders. On 7 September, a new flagship store was opened in Munich, Germany. This marked the start of an important chapter, which will see a new retail concept take shape. For the first time ever, the flagship store will be home to Calligaris, Ditre and Luceplan branded products, all perfectly integrated.

Based at 6 Lenbachplatz, the store offers some 605 m2 of floor space, spread over three stories and featuring eight large glass windows. This exclusive location overlooks one of Munich’s main shopping streets, and is ready and waiting to welcome new and existing collections created by the lead brands.

In a perfect balance of flexible, dynamic spaces, Calligaris and Ditre Italia will be working together side by side in a refined, tasteful setting. Thanks to an array of carefully selected products, this new location reflects the subtly elegant style of Italian culture and the art of savoir-faire. The timeless product collection transcends current trends and outward appearances.

The flagship store also hosts some of the bestsellers from Luceplan, a long-standing, designer lighting brand which joined the Calligaris Group in 2019.

The move confirms the pull of these brands and shows a real desire to bounce back, taking full advantage of the potential that the “Made in Italy” stamp still has to offer on the European and international markets today.