DITRE ITALIA RENEWS ITS FLAGSHIP STORE

Ditre Italia restyles its Flagship Store located in the historic center of Milan, in the prestigious area of Moscova, on via Solferino 21.
The format that led the renewal of the store was inspired by the idea of “Shop Experience”: a concept that has always distinguished the company in its installations and showrooms worldwide.

“Noble Soul” is the key concept that directed the setting up of the new Flagship Store curated by Daniele Lo Scalzo Moscheri, the brand’s art director. An idea that defines the identity of the brand identifying it as a bearer of elegance, purity and prestige, connecting it to something “noble”.
The Flagship Store is “dressed” with the latest Outdoor and Indoor new products of the 2023 collection, composed of iconic pieces, spokespersons for different expressive languages and signed by well-known names from the world of design.

Among these, Daniele Lo Scalzo Moscheri presents Crossline: a modular sofa that reinvents spaces with a unique compositional freedom and the sculptural Pacific armchair, which revisits the organic shapes of the homonymous sofa.
As a continuation of the living area’s layout, Avalon, the modular seating system and matching accessories designed by Gabriele and Oscar Buratti, inspired by the legendary and magical island of King Arthur’s saga.

Among the new products on display also the Boxy mirror, designed by Busetti Garuti Redaelli, with a light and three-dimensional appearance; the Arcade table, designed by Nika Zupanc, inspired by architectural elements such as pillars, arches, vaults and passages; Sentei, the sculptural table conceived by Paolo Grasselli; the Cali chair, made by Dainelli Studio, which gives a sense of stability with its sturdy structure and Circus, the new product part of the sideboards line created by Stefano Spessotto.

Ditre Italia also enriches the Outdoor proposal by presenting in the store Isamu: the collection designed by Gabriele and Oscar Buratti for the furnishing of gardens and private terraces, outdoor lounges of hotels and public places. Sofas of different sizes, armchairs and chaise-longues, tables and chairs create a complete collection, suitable for any outdoor space, characterized by meticulously curated details in a mix of refined finishes and colors.

Through this restyling and the growing distinction of the brand also in the prestigious area of Moscova, the company confirms once again the connection with its territory and its established identity of Made in Italy brand that aims at the same recognition also internationally.